Glad you asked. Yed here.
Because we're fighting to free children by clothing amazing people with superb, snazzy and dare we say, LIT apparel.
20.9 million victims of slavery in various forms, 4.5 million ( 22%) are in forced sexual exploitation. Sex trafficking is the fastest growing crime in the world and it's happening right here in our own backyards. It gotsta stop here.
It is up to US to RISE. Fight for the innocent and helpless.
Our LIT apparel is top shelf. We pride ourselves on quality and service in all our products.
So know, the garb you're grabbing (which makes you want to walk the runway) is comfy, the mostest comfiest, high-quality and designed with a purpose. A portion of the profits go to fighting the darkest of humanity.
You are RISING up when you get LIT with our apparel.
Join THE RISING, we'll save you a spot at the table.
LIT : a passion, desire, dream, a higher calling.
RISE : standing for those that can't.
Deep in the Rocky Mountains, high on a peak, you will find Yed the lion, hand crafting the greatest, mostest comfiest T-Shirts know to man kind. Yed, spindels straight from the rainbow filled clouds, organically harvested just for Lit & Rise Premium Tees...
Ok... That might not be totally true. BUT our Tee Shirts definitely feel like they are.
Rather than doing generic size grading, our Tees are cross-referenced for every body type, every height, and every weight to ensure our fit reaches the largest audience possible - and at the same time, never once is the nature of tailoring or contouring ignored.
The Discomfort Crushing Difference
Our Tees are Airlume Combed and Ring-Spun Cotton (which is pretty much rainbow filled clouds) is engineered to create the softest, smoothest tee you’ve ever felt.
THE AIRLUME DIFFERENCE?
Clean Cotton: We comb out 2.5x more impurities than standard ring spun cotton
Long Staple Cotton: This makes for less stray fibers and a tight-knit print surface
Eco-Dyed: Our fabric is dyed using 7x less water and eco-friendly dyes, because taking care of where we live is cool. Remember that.